Archive | August 26, 2017

Property Investment Vs Property Speculation

Most people get Real Estate wrong for two simple reasons.:

1. They don’t understand the difference between an asset and a liability
2. They don’t understand the difference between investing and speculating

The broke majority live under the misguided belief that their family home is an asset. An asset by definition is Something valuable that an entity owns, benefits from or has use of, in generating income. The key is the words generating income. By that definition your home is not an asset, it is a liability. It does not generate income, it costs you money.

The broke majority will borrow as much as they possibly can, to buy the most expensive home they can afford, in the mistaken belief that this is a good investment. In fact they are are burdening themselves with the worst kind of debt. Long term, expensive, non-deductible debt that produces no income in return. The same kind of debt that lead to the housing collapse in the USA.

Successful investors understand this crucial point. Your home is not an investment.

The Business Dictionary defines an investment as Money committed or property acquired for future income. Now some will argue that an investment doesn’t have to produce an income and cite as an example gold bullion, collectibles or share futures contracts. By definition, none of these are investments, they are items of speculation. They can go up in value or, just as easily, go down. You are speculating on the future trade-able value, not investing in the inherent value of the income an asset represents. Tens of thousands of homeowners around the world discovered in 2009 that home values can fall and can fall dramatically and disastrously.

If you buy a house to live in with no income return expected from it, but in the hope it will increase in value, you are speculating not Investing.

If you buy a house to rent out, you are investing. The Australian government has long recognised the difference and that is why they allow you to claim the expenses relating to a rental property, including interest payments, as a tax deduction but do not allow any deductions for expenses incurred in buying a house to live in. In other words, the government is willing to share the risk of investing in income generating real estate because the risks are lower than tying up your money in your home.

Smart investors have a small or no mortgage on their own home and the majority of their borrowings are for rental property because that is the lowest risk strategy. They also get the best advice they can on quickly reducing the mortgage on their home.

Lawn Care Marketing Ideas For The Entrepreneur

Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

For more lawn care marketing ideas, visit now.

Become a Successful Entrepreneur in Your Own Home Wellness Business

The possibility of thriving in a business enterprise seems like a distant dream to many people. This happens because most people are not knowledgeable about entrepreneur success and business. A home wellness business could be the answer.

Most men and women have been taught to be satisfied with working for someone else, which is quite different from being a business owner. Regardless, with simple change in your thinking, the transition from being an employee to entrepreneur can be freeing and even fun. To begin, you have to learn what it takes to be a healthy, happy entrepreneur.

4 Qualities of a Healthy, Happy Entrepreneur

1. Creative and Inventive: You probably haven’t thought of having your own business as a creative opportunity, but it is just that. Enterprising men and women enjoy discovering new opportunities and achieving awesome results.

2. Prosperity Thinking: Having a positive focus and realizing that miracles can happen are qualities of enterprising people that raise them to unimaginable levels of success. Knowing you are on the road to success provides impetus that affects your work ethic and all the people around you.

3. Appreciate Others: Entrepreneurs understand that they succeed because of the people around them, from coming together and helping each other. The joy that comes from interacting, sharing, and assisting others is among life’s greatest gifts.

4. Taking Action: Persistent action is one of the most important keys for succeeding in any enterprise. One key here is to act now. While most people wait for the perfect time to start, effective entrepreneurs recognize that the time is now.

And if you enjoy what you are doing, it’s fun to do what it takes to make it a success. Enterprising people enjoy being members of a dynamic team that’s determined to reach higher reaches of potential and accomplishment.

The idea of working together to achieve a common goal is a time-tested key to success in business and in life. Napoleon Hill taught about the power of the mastermind that’s activated when individuals come together to reach their goals. This approach is as relevant now as it ever was.

With the development of the internet and social media, growing numbers of people are recognizing the importance of cooperation. When you put together all four of these entrepreneur traits, magic happens. They form a sturdy foundation upon which to build your goal of having your own home wellness business.

Paul Zane Pilzner, who was the economist to two presidents, calls the combination of direct selling and the wellness industry the perfect storm of opportunity for our economy. And this rapidly growing industry is effective in any economy. This is also an industry where you can create a home business on your own schedule, with tremendous wealth potential.